SPECIAL PROJECT to support the Haier and KHL seasonal advertising campaign
Haier is an official supplier of 2015-2016 Kontinental
Hockey League season in the category “Home Appliances”.
Another Point marketing specialists put on hockey uniform, sharpened skates and developed the digital strategy of the advertising campaign with the following goals:
The image website
became the main
ice rink where
the digital game was played.
Offensive zone: video advertising, targeted advertising, RTB
Defensive zone: text and video on the image site
Goaltender zone: lead generation form on the image site
To implement the campaign we developed the image site
with contacts collection feature. The site contains a page with a totalizer, articles and video sections.
Championship supplier’s promotional video
There are video series about the most important moment – the moment of going out on the ice.