ADVERTISING CAMPAIGN GOALS
1. Raising awareness about the product of the brand.
2. Developing a positive image of the company and its products.
3. Building of trust to the company and its products.
4. Establishing a direct communication with customers.
1. Informing about advantages of the brand, teaching the audience how to use the products right.
2. Accumulating feedback on the brand platforms for
3. Growing brand advocates.
4. Stimulating trial purchases.
5. Developing new medical products together with users.
6. Engaging audience in the communication with the brand by means
of game mechanics, contests, branded apps and games.